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About Atkin Business Coaching Ltd

I am wholly focused upon helping businesses like yours grow and become profitable, so you, the business owner can enjoy the lifestyle you seek.

As your Business Coach and advisor, I will help you to deliver the results you desire using proven tools, methods and systems, tested and perfected over many thousands of businesses worldwide for over more than two decades. I will hold you accountable for your results and, just like a sports coach, push you to perform at optimal levels.

The experience I have gained from 27 years of building and running successful business's helps me to provide valuable, constructive insight into how other business's could work more consistently and profitably. Whether it's time, cash or a great team that you're short of, I will work with you so that you make more or do it better. I can help you to develop long and short term goals and strategies (create an effective plan), as well as improve your business in areas that you might have overlooked.

7 things you should know about Matthew Atkin…

1. He has started, owned and run 4 different businesses in the last 24 years, experiencing the full spectrum of triumphs, challenges and excitements that running business’s almost inevitably brings. This combination of hard earned experience at the coal face and the accumulated knowledge derived from ActionCOACH having coached 300,000 businesses round the world is a powerful mix, which generates fantastic results for clients.

2. After graduating, he was commissioned into The Black Watch, serving in Germany and Northern Ireland and, on leaving the Army, spent 5 months on a Harley motorcycle riding 17,000 miles around the USA.

3. He worked as a manager for 2 years on an intensive and diversified farm in Nottinghamshire, before starting his own farming business using borrowed money on rented land. 16 years later, having grown the business to £2 m turnover and won the national “Farmer of the year” award for his category he began his next business.

4. He teamed up with a landowner and supermarket marketer to project manage the construction, and then become MD, of a brand new 30,000 sq ft. garden centre, farm shop and restaurant on a 6 acre site, with the capacity for £7 m turnover, successfully selling the business once it had become well established.

5. He then did some small scale property development, with one development winning the East Riding “Contribution to the built heritage” award with the enlargement and total refurbishment of a listed cottage into a four bed house. At the same time he was also MD of a lease finance company providing funding for factory equipment.

6. Matthew is now a Licensed Action Business Coach within the global ActionCOACH network. This gives him access to a vast and proven library of tools and techniques for business growth and resolving business challenges including the world-renowned ActionCOACH business improvement program together with the combined experience of over 1200 Action coaches globally. His experience of primary industry, retail, service, finance and development have armed him with first-hand knowledge that puts the theory into context, making his coaching inspiring, real, relevant and practical. He is coach to the 2013 ActionCOACH “UK Business of the Year” winner.

7. Matthew is married to Cathy, a management accountant, and has two daughters of 25 and 23, one a surveyor and the other working in magazines, both in London. He still lives on the farm in East Yorkshire where he began business life and runs a small herd of breeding cattle, to keep his feet firmly on the ground.

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